浙江新富尔电子有限公司-凯发平台

the growth of small quantities of purchase demand caused by the attention of distributors, have launched a small batch of procurement services. for the bulk of the business as a distributor, the introduction of small quantities of business into its effective competitive strategy.
small quantities of business is a small volume of distributors for customers to purchase, carry out the business without restricting the minimum order quantity. small volume procurement operations have always been good at catalog distributors and independent distributors. but in recent times, the reporter found that some of the original to do the bulk of the business as a licensed distributor has begun to vigorously promote the small batch of business.
purchasing demand pulled small batch market
recently, one of the largest distributors of semiconductor parts in the asia pacific region, one of the largest group of the general assembly to the small bulk purchase services (sqs) as one of its main push business, it is visible to the extent of the small batch business. to do single-chip known ke'erda technology to small batch purchase business to show up promotion.
what is the reason for the distributors so much attention to small business?
reporter in the interview that the growing demand for small batch, the market size increases, pulled up the small batch market development.
one of the most important sources of small bulk purchases is the need for a manufacturing firm or design firm in the development phase. with the speed of the whole product upgrading, so that the whole machine manufacturers continue to increase investment in r & d of new products. engineers in the design phase will have a variety of electronic components demand, but because it is not mass production, often very small, often less than a whole number of packaging, and even less than the minimum order quantity requirements.
another important source is the demand for small quantities of scientific research units, such as research institutes, universities, etc.. this is also a very large customer base, they buy electronic components mainly for research, in general, the number of purchases is not large, but there are many types of procurement. along with the country's increasing investment in scientific research, this kind of demand is gradually increasing.
hangzhou ke'erda technology market, the ministry of guan fenbin told "china electronics news" reporter: "with the development of electronic commerce, small batch business market potential is great, have on lsd company sales accounted for a proportion."
wpg wpg enterprise group senior associate sun suwen said "although currently small volume of business is not great, but it is a fundamental work, to its investment value is gains in the future."
small batch service becomes a competitive strategy
to provide a small volume of procurement services, is a marketing strategy to get customers. small batch service although relative to bulk business can bring most of its revenue, but also need a certain amount of manpower, material resources devoted, but provide small batch service to distributors on the timely access to market information, can also explore potential customers. customer demand in the r & d phase is likely to be the demand for mass production, distributors in the development phase to provide device support and technical services, it is possible to get the order after the mass production. and if you do not carry out small quantities of business, it will greatly reduce the chance to get an order.
sun suwen said: "from the initial product development selection, sample availability, to the trial production of small quantities of components supply, so that manufacturers can first pick and components required in the trial production, in production become the preferred risk can be greatly improved.
distributors to carry out the small batch business scope is more and more wide. wpg in addition to the original ti product line in small quantities to provide, in 2008 added the rochester electronics product line, but also ready to try out in wpg of more than 100 product lines at the same time to carry out small quantities of procurement services. ke'erda technology currently carried out small batch product lines are: ti, exar, rohm, cata-lyst, rainsun, for-tune, oki etc..
reporters found that, in addition to the traditional way of sales, distributors to carry out small quantities of procurement services have adopted the way of e-commerce, the general assembly through the spp platform and specialized teams to provide services for small batch purchase. lsd science & technology is the establishment of the lsd mall e-commerce platform and the platform content including semiconductor products, product module, development tools, learning board, electronic books, reference design program. the use of electronic commerce to enhance the strength and breadth of the small batch service distributors.
small bulk purchase services for customers to solve the minimum order quantity and the minimum packing amount of the problem, for the engineer's r & d design provides the supply of electronic components. with the increasing demand of r & d market, small batch purchasing services will be more and more favored by customers.